Unlock Growth with Expert Marketing Leadership
As a fractional CMO, I help commercial security and B2B service companies achieve predictable growth through tailored marketing strategies.
“I recommend Aaron without hesitation to anyone struggling to bring in new B2B clients.”
★★★★★
“I had the privilege of my first ever marketing strategy sit-down with Aaron Welker of Deadbolt Marketing, and it was nothing short of transformative. As a small business owner who has grappled with branding and B2B sales, Aaron made the entire process simple with step-by-step guidance, translating my challenges into a focused roadmap I could put to work immediately. I voiced my concerns about the areas where I was lacking in the meetings prior to the strategy session, and he took the time to truly listen before coming back with a strategy that hit the mark perfectly. Where I had been myopically trying everything, shooting in the dark to see what might stick, Aaron had the precise answers backed by data, case studies, and proven strategies. His depth of knowledge, creativity, and ability to cut through the clutter are incredible. He can go on and on, brainstorming and drilling into every step without ever losing sight of the bigger picture, and that relentless focus was exactly what I needed. I walked out of our strategy session with momentum, a clear path to growth, and full confidence in my plan. I recommend Aaron without hesitation to any business struggling to bring in new B2B clients.“
Jason Essazay
Director | Meyer Defense, Inc.
What is a fractional CMO?
A fractional CMO is a Chief Marketing Officer who provides marketing strategy and leadership to businesses without the cost of a full-time executive. I develop and effective marketing strategies and lead the marketing team to drive growth and improve brand visibility scaled to the business.
How can a fractional CMO help my business?
A fractional CMO can help your business by providing expert marketing insights, developing tailored strategies, and optimizing your marketing efforts to achieve predictable growth. I will lead your team to align marketing initiatives and KPIs with your business goals.
What types of businesses do you support?
As a B2B marketer with a Fortune 100 technology hardware pedigree, I support businesses $3-50m in revenue. I especially focus my efforts in the Commercial Security sector and B2B services. Whether you are a guard provider, video surveillance company, risk analysis firm, security device manufacturer, and traditional service provider, let’s connect to see if there is a good fit.
How do I know if I need a fractional CMO?
If your business is struggling with marketing strategy, has unpredictable growth, lacks direction, or has plateaued in growth, a fractional CMO may be a good fit by providing the expertise and guidance necessary to enhance your marketing initiatives and drive growth.
What is the typical engagement model for a fractional CMO?
It depends on your business needs. The first step would be to have a conversation to better understand your goals and your business. After that, I would provide recommendations on proven engagement models. A good fit for many business is for me to be engaged to handle the full marketing strategy and leadership.
How can I measure the success of a fractional CMO?
Success can be measured through key performance indicators (KPIs) such as increased lead generation, pipeline growth, and growth in sales revenue. We would align early in our conversations on KPIs to support your business, then have regular reviews and adjustments to ensure alignment with business objectives.
01
Connect
Schedule a call or send me an email so we can have a conversation to better understand your goals and your business needs.
02
Strategize
Following our initial introductory call, we would have a deeper discussion about the needs of your business and the best way to engage.
03
Unlock Growth.
After we’ve identified the best engagement model for your business, I join with your team and lead a marketing strategy to help you reach your goals.
Services
Expert Business Guidance
From strategy consultations to fully engaged support as your fractional CMO, the mission is Unlock Growth to help you reach your goals.